Welcome to
ima Aicha

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the experience

 

Morocco
Your Way

Morocco
Your way
01
ABOUT

We craft immersive, luxurious journeys that reveal Morocco's hidden soul—its people, traditions, and untold stories. Where mystery lingers behind closed doors, we hold the key to unforgettable experiences.

02
OUR TRAVEL
PLANS

Join one of our upcoming small-group journeys — limited to 12 travelers for an intimate, authentic experience. Each departure requires a minimum of 6 participants.

10 Days

$3,500

Morocco with Kids

12 Days

$3,750

Yoga and Moroccan Heritage

6 Days

$4,600

Magical Morocco

01 Plan

Strategize your adventure with precision. Our meticulous planning ensures seamless, tailored experiences.

02 Discover

Embark on a journey of discovery. Uncover hidden gems and create lasting memories.

03 Connect

Forge meaningful connections on your travels. Immerse yourself in cultures, creating bonds that last a lifetime.
03
GET INSPIRED

Wellness & Yoga Retreats

Shopping with an Interior Designer

Architectural Insights Tour

“Morocco is like a tree whose roots lie in Africa but whose leaves breathe in European air”
Hassan II, King of Morocco
05
WHERE TO STAY

Morocco is full of beautiful surprises—hidden palaces, quiet alleys, and soulful, handcrafted décor. Paired with warm hospitality, every stay feels authentic and inviting. At IMA AICHA, we select unique places rich in character, not generic hotels. With our experience and local insight, we curate the perfect stays to match your journey.

Chic Riads

A riad is a traditional Moroccan courtyard house, plain outside but ornate inside. Many are now boutique hotels, modern or classic, big or small. Staying in one offers a unique taste of Morocco’s charm.

Convert Kasbahs

Morocco’s boutique stays shine in elegant Kasbahs — historic forts hidden in southern palm oases. Behind mud walls, they reveal Morocco’s rich past and timeless charm.

Fancy Glamping

Luxury desert camping in Morocco is magical. Private camps or established sites let you sleep under stars, gather by campfires, and enjoy warm local hospitality from sunset to sunrise.

06
MOROCCO
BY NUMBERS

4 Imperial Cities

Morocco is home to four unique imperial cities - Marrakech, Fes, Rabat, and Meknes. These cities were once the capitals of different dynasties in Moroccan history and are known for their rich cultural and historical heritage.

4 Mountain Ranges

Morocco is home to four major mountain ranges: the Atlas Mountains, Rif Mountains, Anti-Atlas Mountains, and the Middle Atlas Mountains.

Over 300 Days of Sunshine

Many regions of Morocco enjoy over 300 days of sunshine a year, making it a year-round destination for travelers seeking warmth and clear skies.

Our travels are defined by
We excel through precise planning, cultivating lasting connections, and a profound grasp of dynamic travel landscapes.
07
OUR JOURNAL

Hear it from
our clients

Expert, helpful & lots of fun!

We had the pleasure of meeting Hamid on a full-on highlight tour of Morocco. Hamid is an expert in the area and shares his insider knowledge freely, providing top tips & practical precautions with compassion & humour. He is well connected across the region & makes every effort to ensure that all parties enjoy themselves regardless of abilities. Would highly recommend him as a tour leader for your next to Moroccan holiday.

Catherine Gardner
US

Always professional. We quickly adopted his motto-there are no problems only solutions. Hamid's people skills are terrific managing to connect with each one of us . Local knowledge gave us the experience of a lifetime and I am so grateful for the opportunity to meet genuine moroccans in their homes. Hamid's organizational skills brought us quickly efficiently and safely to each destination without hesitation

Lara Jambor
CAN

Hamid took excellent care of us when we’re in Morocco; including arranging birthday parties. He showed us all the beautiful sights of Morocco. He is an fabulous ambassador for a beautiful fascinating country.

Kate ‍Prendiville
US

Hamid is a gem of a young man with a huge heart and an incredible love for the people in his home country. He shared his knowledge with us and explained things thoroughly when he was questioned about customs or concerns. He made sure we were all safe at all times. Can't say enough about him - he made the experience wonderful!!!

Laura Emond
US

Sanaa truly embodied the qualities of an outstanding tour leader. She demonstrated exceptional foresight in anticipating our needs throughout the journey. Having had Sanaa as our tour leader on previous trips to Morocco, I can attest to her remarkable talents, extensive knowledge, professionalism, and kindness. I gained invaluable insights from her guidance. I extend special thanks to Hamid from Ima Aicha Travel Agency for his assistance in making our dream trip a reality.

Martine Balandraud
FR

Abdou, the tour guide, has done a wonderful job and exceeded my expectations. He took extra time to show the group around the area when arriving at a new destination and made sure we knew about important places like ATMs, laundry facilities, and local markets. What's more impressive is that he brought us to visit some locals, giving us the opportunity to truly immerse ourselves in Moroccan culture and connect with the people.Special thanks to Ima Aicha for organizing this trip for my family

Lynne Connelly
US

Nous avons visité le Nord du Maroc,la région de Marrakech, le désert, tout était magique !!Hamid est un guide passionné ,qui a toutes les qualités pour que le voyage soit parfait!! il connaît son pays par cœur et vous le fera aimer. Demandez lui ce que vous voulez, il vous le fera découvrir.Je recommande l agence d Hamid c est le meilleur!!

Minus Sunt Hic Sit
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Adventure Travel Trade Association Member

We are members of the Adventure Travel Trade Association